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WOC207 Spring 2023 Session 4

Day 5

Tues. Apr. 4


  • New concept: register

  • Discussion of “Ad” translations and purpose

  • New concept: “nativization” vs. “foreignization”

  • Discussion of Ch-Eng translation challenge -news journalism

  • About translator’s notes


Homework due next class (FRIDAY)

➤ Read results of museum placard surveys

In the SharePoint folders containing your museum placard translations, I’ve uploaded the results of your classmates’ responses to them on the Qualtrics surveys. Check them out! Notice how your own translation fared in the survey results and read your classmates’ comments.

➤ Read Challenge 1 Option B translation

Please read the Chinese translation of Challenge 1B. As you read, think about these issues and come to class prepared to share/give thoughts on these questions:

1) Readability: How readable is the translation? If there are places that are hard to understand, distracting, or require effort to read, why is that? (If there are any problems with readability, be ready to share one example of a place where readability is an issue.)

2) Style: Does the style fit the genre? (i.e. does this read like a piece of journalistic writing to be published on a 公众号?) Be ready to share an example of one sentence where the style particularly fits the genre, and (if there are any) an example of a place where the style does not fit the genre.

3) Culture: Do you feel like the Chinese is giving an accurate portrayal of the culture being described in this article? Come ready to share an example of place where you think the translation does a good job — or doesn’t do a good job — portraying something related to culture.

➤ Find a “Parallel Text” in Chinese for Challenge 1D

Challenge 1D is an example of the genre of journalism called the op-ed or “opinion piece.” In Chinese we might refer to this genre as 议论文 or 评论 or 社论.

Read the scenario for this translation challenge (you can find it on the instruction sheet for Challenge 1) and take a look at the text of Challenge 1D. Then go online and find an example of a good parallel text for this article — an article in the same genre in Chinese that can serve as inspiration for how one might translate it.

Upload your parallel text to the folder “Parallel texts for Challenge 1D.” You can either copy the text into a Word document or paste a link to into a Word document. Please include a brief note (a sentence or two) explaining why you think this is a good parallel text for Challenge 1D, and come to next class ready to tell us why you picked this text.

Instructions and rubric for translator’s note

➤ Don’t forget about translator’s note!

Danqing and Mingyu: Don’t forget that your translator’s note is due 48 hours after your text is discussed in class. (For you I’ll extend it to 72 hours since there is a holiday.)

Homework due before class on TUESDAY next week

➤ Read and prepare Challenge 1A worksheet, be ready to conclude our discussion of the style of journalism

Read the Challenge 1A worksheet and try to figure out your own answers to the questions I’ve posed in it. Come to Tuesday class ready to share your answers.

In addition, please be ready to continue our discussion of the conventional style of news journalism in English. I’d us to distill out a short list of the key features that define journalistic style in English, similar to what we did for advertising slogans in our first class (see attached picture). If you were to contribute one important bullet point to our list of the key features of journalistic style, what would it be?

➤ Read excerpts from the Phantom Tollbooth, come ready to share observations

Next week we will look at two classmates’ translation of several excerpts from Zheng Yuanjie’s 《皮皮鲁外传》. For the translators to handle this text effectively, they will need to adopt an appropriate style in English, which means they’ll have to understand the conventions of the genre of literary prose (novels / fiction) in English.

To prepare for this, please read pages 22-26 and pages 45-49 of The Phantom Tollbooth, a well-known English-language children’s book that is quite similar to 皮皮鲁 in many respects, and therefore can serve as a useful parallel text for us — an example of a similar text in the same genre in the target language. Please come to Tuesday’s class ready to share some observations about the conventional language used in the genre of literary English. Here are a few things to pay attention to:

1) Dialogue: When characters are speaking, what kinds of words are used to introduce their speech? (Be ready to give a few examples.) Where do those words go in relation to the words being spoken by the characters?

2) Action: What kind of words are used to convey action? Can you make generalizations about these words or phrases? Be ready to give a few examples.

3) Description: What kinds of words are used to describe scenes (paint pictures in the reader’s mind)? Can you make any generalizations about these words or phrases? Be ready to give a few examples.

4) Register (formality vs. colloquialism): How formal or informal is the language? Where is it more formal and where is it more colloquial? How do you know it when the register shifts (i.e. become more formal or less formal?)

Austin Woerner